Course curriculum

  • 1

    Module 0 - INTRODUCTION

    • In-Take Form (Read each question, answer and complete. Note: you can't not go backwards)

    • 0.002 WELCOME - What to expect!

    • 0.003 Pre-Course Survey (only 3 little questions)

    • 0.004 Recommended Reading

    • 0.005 Terminology Index

    • 0.006 How to use Airtable

  • 2

    Module 1 - Marketing Foundations

    • Lesson 1 - Where are you headed

    • Lesson 2 - Setting the right goal posts

    • Lesson 3 - Your road map to success

    • Lesson 4 - Mapping out your ideal client

    • Lesson 5 - Understanding your clients

    • Lesson 6 - Conclusion of Marketing Foundations

    • Module 1 - Test your Big Picture Skills
  • 3

    Module 2 - Market Research Fundamentals

    • Lesson 1 - Market Research Basics

    • Lesson 2 - Using Survey Monkey to do Research

  • 4

    Module 3 Building an Awesome Geospatial Brand

    • Lesson 1 - Understanding your Geospatial Brand

    • Lesson 2 Brand Guidelines - outlining your brand
  • 5

    Module 4 Content Marketing

    • Content Marketing Assessment

    • Lesson 1 What is Content Marketing

    • Lesson 2 Understanding and Writing your Content Mission Statement
  • 6

    Module 6 Campaign Management

    • Lesson 1 - Targeted Campaign Planning: The Basics

    • Lesson 2 - Looking at a Great Campaign Example

    • Lesson 3 - Measuring Campaign Success
  • 7

    Module 7 Social Media

    • Lesson 7 - Facebook - Facebook Best Practices

    • Lesson 9 - Setting up a Facebook Group

    • Lesson 10 - Facebook Business Manager (set-up)(back-end)

    • Lesson 11 - Facebook Advertising - for beginners - the do's and don't's

    • Lesson 12 - Facebook Advertising, Setting Up Your Ads 1 of 3

    • Lesson 13 - Facebook Advertising, Setting Up Your Ads 2 of 3

    • Lesson 14 - Facebook Advertising, Setting Up Your Ads 3 of 3
  • 8

    Module 8 Sales Funnel Fundamentals

    • Lesson 1 - The Sales Funnel Process

    • Lesson 2 - Hunting and Farming