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Instructor(s)

Meet Your Trainers

Chief Instructor

Elaine Ball

The visionary behind Elaine Ball Technical Marketing, a global marketing and business consultancy for the geospatial sector. Her mission is to help build success and growth for surveyors, equipment manufacturers and dealers. With a solid background in the surveying industry herself, Elaine offers the benefit of her proven experience and expertise in business, sales, creative marketing and strategic communications. “There’s a lack of specialist technical sales and marketing expertise in geospatial,” she says. “The cherry on the cake? I’ve lived and breathed this industry since I was a teenager!” Based in the UK, Elaine’s global client list includes Trimble, NM Group, Korec, Seiler, NEI, Leica Geosystems, Laser Technology Inc, Building Point, TopoDOT and ArenaCAD. She’s a regular guest blogger at POB Online.

Chief SEO Ninja

Tim Kitchen

Tim Cameron-Kitchen is Head Ninja at digital marketing agency Exposure Ninja. They consult to businesses in every imaginable market around the world, helping them increase their website rankings, traffic, and profit. Tim’s been in digital marketing since 2005 and set up Exposure Ninja in 2012. His 5 best-selling digital marketing books, online courses, seminars, and podcasts teach tens of thousands of businesses every year. Tim’s an entertaining speaker who makes complex subjects very easy to understand. He presents at the B2B Marketing Expo in London and at private seminars and workshops. He has 3 cats: Ninja, Samurai and Shinobi.

Sales Instructor

Paul Reilly

Paul Reilly is the owner and president of Tom Reilly Training. He began his sales career at the age of 16 in St Louis, Missouri and has sold car washes, painting services, jewelry, propane, construction tools and fasteners, and medical equipment. Paul’s value-added approach has made him a top-performer in his 15-year B2B sales career. For 6 of those years, he sold tools and fasteners for the Hilti organization; he joined the Hilti Master’s club in 2010 and a year later made it into their Three Million Dollar Sales Club. Paul is co-author (with his father) of Value-Added Selling, fourth edn (McGraw-Hill, 2018) and is a contributor to a wide range of publications. He is also a faculty member of the University of Innovative Distribution (UID).